"It's very obvious that there's no real consent going on with many of these children," Cook said. In contrast to parents who are concerned about privacy, many social media influencers include their children in their content for profit. In addition to a child's safety, sharenting raises questions about consent. Likewise, schools and camps frequently post photos of students as part of promotional materials, and they, too, may be unaware of the risks. Parents and caregivers often assume that strict privacy settings will limit the post's audience, but once a photo is online, anyone who views the image can save and/or share it. The only difference is the physical versus the virtual realm." She presents a simple and unsettling analogy: "If we saw some random guy peering into our child's window, what would our reaction be? Think of that situation online. "It comes from parents, from these public posts." "Much of the fodder for pedophiles is not manufactured," she said. Cook said many parents didn't grow up with the internet and aren't aware of the risks, the greatest of which is predatory behavior. These, in turn, have led to increased vulnerability. Virtual interactions replaced face-to-face ones for both adults and children. The pandemic, too, changed the way Americans use social media. The more "likes" a user receives, the more likely they are to post again. Dopamine causes a feeling of reward which, in turn, reinforces the behavior. ![]() Positive social interactions, a comment or a "like" on a post, may trigger the release of dopamine in the brain. "But it's sharing to much bigger audiences." "It's kind of like having bragging rights," Cook said. Not only does it raise questions about consent and privacy, but it also leaves kids vulnerable to online predators. While the posting of children's photos-also known as "sharenting"-may seem like a fun and easy way to share, studies by Laurel Cook, a social marketing and public policy researcher, show that sharing such information poses significant risks.Ĭook, associate marketing professor at the John Chambers College of Business and Economics, has been studying these risks with her colleagues, and her research, published in The Journal of Consumer Affairs, reveals that sharenting is a far more pervasive problem than most caregivers realize.
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